A note for parents / IronMind Elite

The gift that
doesn’t get
returned.

The first conversation is a conversation, not a pitch.

You’ve been there for the early mornings, the practices, the travel, the tuition, and the hard conversations. You’ve helped your child prepare for the next level.

Now help them prepare for the person they’ll need to be when they get there.

Sport gives them a team, a schedule, and a scoreboard. Life beyond it asks for something more: identity, confidence, resilience, and the ability to lead themselves.

This is personal coaching with Kenny Stoddart, built around your student-athlete and what comes next.

Build the athlete. Develop the person.Discipline · Resilience · Consistency · Accountability · Community

01 / Why I built this

I looked unstoppable.
I was falling apart.

I graduated from The Citadel in 1997 and went into cybersecurity. For 27 years, I chased promotions, quotas, and the external markers that tell you you’re succeeding.

The higher I climbed, the less I recognized myself. I looked composed and capable while privately dealing with depression, burnout, and a body that was breaking down. I thought asking for help was something a leader could never do.

Rebuilding meant learning who I was beyond what I achieved. It took a plan, daily reps, and people who wouldn’t let me quit. I’ve finished ten Ironman races and survived Stage 3 prostate cancer. I earned my MBA from The Citadel and am completing my Master’s in Clinical Mental Health Counseling at Liberty University, with expected graduation in Spring 2027.

I want young people to build that foundation earlier — before a transition, a setback, or the end of a season forces the question.

Kenny Stoddart, mental strength and performance coach — Kenny Stoddart · Mental Strength & Leadership Coach

“I’m trying to reach your son or daughter 25 years earlier than anyone reached me.”

02 / The gap we’re filling

The next chapter needs
more than talent.

Athletes spend years inside a structure: practice, team, coach, syllabus, scoreboard. The transition to college, a career, or life after sport can change that structure overnight.

We work on the person underneath the performance, so your son or daughter has a foundation they can carry into every room.

Identity beyond the jersey

Know who they are when performance, playing time, or the plan changes.

Confidence under pressure

Build the discipline, resilience, and habits to respond to setbacks and keep moving.

Readiness for what’s next

Practice accountability, strengthen relationships, and approach the next chapter with direction.

03 / The investment

A real person in their corner.
A plan built around them.

IronMind Elite offers three months of concierge coaching built around your student-athlete and what comes next. Kenny coaches your son or daughter directly.

Kenny’s timePersonal coaching and straight answers, built around the challenges they bring.
Kenny’s networkReal introductions and access to people who can help them navigate what comes next.
A personal 90-day roadmapA plan based on where they are, where they want to go, and what needs work.
Weekly coachingFriday mornings on the record, with space to bring the questions and challenges that matter.
Community and accountabilityA peer group doing the work alongside them, grounded in discipline, resilience, consistency, accountability, and community.

The investment is fully refundable.

As Kenny explains in the program: if you decide you want a different path, call him. No argument, no retention pitch, no hard feelings. And if the price is the obstacle, start with a conversation.

04 / What happens next

A conversation.
A baseline. A plan. The reps.

STEP 01

We talk first.

A call with you, then a call with your son or daughter. Kenny makes sure the program is a fit before money changes hands.

STEP 02

The honest baseline.

Start with where they actually are: self-esteem, wellness, fitness, and the questions they may not have been asked before.

STEP 03

The personal plan.

A 90-day roadmap built around their goals and their next chapter, with clear areas to work on.

STEP 04

The weekly reps.

Coaching, Friday conversations, network introductions, and a peer group that keeps them accountable.

Parent to parent.

I will hold your son or daughter to a high standard. We’ll turn complaints into questions, choices, and action. Care and accountability belong together.

— Kenny

05 / Who belongs here

Ambitious. Coachable.
Ready to do the work.

Wants to grow

They want more from their sport, their career, and their life — and are willing to take ownership.

Can hear honest feedback

They’re willing to consider an answer they didn’t expect and turn it into action.

Could use someone in their corner

They may look fine on the outside while finding the next chapter harder than expected.

This community grows through families who understand the work and introduce someone who belongs in it. If another family comes to mind, share this page or Kenny’s number.

Questions parents ask

Clarity before commitment.

Is this the free Athlete Check assessment?

The Athlete Check assessment is a free starting point for understanding readiness. This page describes the separate, paid three-month coaching program with Kenny. You can take the free assessment here.

Is this the $249 Student-Athlete + Parent Bundle?

No. This is direct, three-month concierge coaching with Kenny at $2,500. The bundle is a separate offer. Start with a conversation to understand which path fits your family.

What happens after the three months?

You and Kenny discuss the next step. There is an optional $250/month community membership to remain connected to the network and program.

How do we get started?

Call 404-831-1961 or email Kenny. He speaks with you, then your son or daughter, before any payment. If your athlete is under 18, include a parent or guardian in the conversation.

Let’s talk / Your next step

Your child doesn’t have to
figure it all out alone.

The first conversation is a conversation, not a pitch. Tell Kenny where your son or daughter is, what they’re facing, and what you hope this next chapter can look like.

Call 404-831-1961 →Email Kenny →

Text Kenny kenny@ironmindadvisors.com Explore the free Athlete Check →

Kenny Stoddart · Mental Strength & Leadership Coach
Jon Gordon Certified Trainer · Jacksonville Beach, FL